Colin Hoover

STRATEGY DIRECTOR

ABOUT ME

I'm a brand strategist, with two decades of experience solving complex client problems with bold, creative ideas.

I work hard to clearly understand the underlying business problem and solve it with strategic, creative solutions that empower consumers and effect behavior change.

I currently run Brand Strategy out of the Boston Office of MERGE for the healthcare and financial services verticals and have previously held positions at Hill Holliday, GSD&M and FCB Chicago

In my previous life I worked as an equity research analyst and as a media & communications consultant for pre-IPO tech and consumer brands.